How To Know Which Ideas Suck


When it comes to “creativity” most people tend to start with inspiration and work toward something useful.


To find your first requirements: start with a problem, not an idea.


The funny thing with “inspiration” is that it only has to achieve one thing: it has to inspire you.


Add limitations!
Limitations RAISE your standards by KILLING weak ideas.


How To Know Which Ideas Suck
As a general principle, there are two ways you can brainstorm ideas, and it all depends on where you start: with possibilities or limitations. However, one of those methods will often lead you down...